Show off the most exclusive, limited edition BMWs available, and speak to the car enthusiasts in their language.
BRIEF
Promote the BMW 3 Series through OOH banners and radio.
Radio
Sibling Rivalry :60
A little sibling rivalry is to be expected in any family,
and that's especially true when it comes to the BMW 3 Series.
The Sedan, Sports Wagon and Gran Turismo may have their differences,
but they have much more in common than you think.
Like a sporty chassis, for sharp braking, steering and handling,
a 0 to 60 that's as quick as 4.6 seconds,
and 50/50 near perfect balance, for a tighter grip on every turn.
Whichever 3 Series you choose, you'll be driving a vehicle with the soul of a sports car.
So, don't worry about playing favorites
because when it comes to the BMW 3 Series, sport runs in the family.
BMW.
We only make one thing, The Ultimate Driving Machine.
I had the honor of directing Captain James T. Kirk himself, Chris Pine, for this lil’ spot.
