Boar’s Head

Back to School with David Gelb

In this back-to-school campaign, we tapped David Gelb, creator of Netflix’s Chef’s Table, to bring his iconic food cinematography to school lunch.

BRIEF

Empower parents to pack their kids lunches for back to school with Boar’s Head.

INSIGHT

When lunch is made with love, it becomes a beloved family ritual instead of a dreaded time suck to your morning routine.