On a tight budget and an even tighter timeline, we crafted mini sets for the speakers to tell a variety of stories about their Vegas shenanigans. 

 

BRIEF

Create social content for JBL's #JBLFest in Vegas that generates fan excitement and highlights product attributes. 

INSIGHT

JBL speakers, with their 12-battery life and waterproof design are the only speakers that can survive a weekend in Vegas.  

 
 

Behind the Scenes

 
 
 

Final Content

 

 

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Waterproof and with 20 hours of playtime, the Charge 3 is the definition of a high roller. Catch JBL in Vegas July 27th-30th at #JBLFest

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JBL is upping the ante this summer at #JBLFest ! We’ll be in Vegas from July 27th-30th for 3 days of celebrity performances and epic events. Follow along at #JBLFest

 

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Do you take this Flip 4, to have and to hold, from this day forward, as long as your 12-hour playtime? Follow all of our Vegas experiences July 27th-30th at #JBLFest

 

 
 

This played as an Instagram story.