World of Hyatt

This project was initially briefed in as a still photoshoot that we turned into a 12-day photo and video shoot in New York, San Francisco, LA and San Diego. We transformed a member testimonial assignment into a memorable campaign that uses a pithy narrator to compel the audience to use their points for FIND experiences.

BRIEF

Launch World of Hyatt’s experience based program FIND through a photo and video shoot.

INSIGHT

Through a sarcastic narrator, we take viewers through a variety of the experiences they can enjoy with FIND from World of Hyatt.