Daring Vegan Chicken
Took a swing at the start up world managing a creative team overseeing concept and copy on social, web, video and brand campaigns. A highlight was collaborating with Ellen Von Unwerth to shoot Kourtney Kardashian and Travis Barker sucking face and devouring Daring Pieces at Chateau Marmont.
Daring on Amazon DSP
In these :15s and :06s that ran on Amazon streaming services, I had the honor of putting some fun words to David Ma’s gorgeous shots.
Daring is plant chicken for chicken lovers…like Kravis.
From a photoshoot with Ellen Von Unwerth at Chateau Marmont to shading Kim via Kourtney’s Insta, we got major PR that made vegan chicken feel sexy.
ADWEEK, Campaign | ADWEEK, Top 10 Plant-Based Marketing Moves of 2022 | VegNews | People | Harper’s Bazaar | PR NEWSWIRE
The Daring Holiday Survival Guide
Inspired by the retro, quirky activity books of the past, we created an irreverent holiday treat to send to influencers, prospective franchisees and more in this holiday B2B campaign. This one was fun, and allowed me to stay creative while flexing some long-form writing skills. Check out the full book HERE.
Daring Moves
Miles Chamley-Watson challenges convention in everything he does, from his barrier-breaking Olympic fencing career to his foray into the fashion world–which made him the perfect person to help us launch Daring Moves. Through this feature film and subsequent photo series, we spotlighted Daring individuals who gave new meaning to what being Daring means–with ideas that reach far beyond disrupting the chicken industry.
Series C Billboard
Look Ma, I made it! When Daring achieved its Series C funding round, I had the lucky opportunity to tell Times Square about.
Break Up with Chicken
Valentines Day can be about loving our feathered friends too, so on February 14th, 2022 we empowered New York Times readers to break up with chicken and get Daring.
